OUR WORK: Fever-Tree
+ beverage Marketing
A key part of Fever-Tree’s beverage marketing strategy is experiential marketing. Being present at events and marketing out of home helps spread the word about Fever-Tree while giving consumers the opportunity to sample its premium mixers. Here are a few of the ways we’ve come along for the ride (usually there’s a vehicle involved).
Espresso Martini Mix Launch: The Coffee Cart
To launch its new Espresso Martini Mix in the United States, Fever-Tree wanted to do an out-of-home activation that would encourage consumer trial while creating a ripple effect of viral shares on social media. We designed an Espresso Martini coffee cart with a fun, retro feel to build buzz around Fever-Tree’s version of this popular cocktail. The activation was so successful, the brand replicated it in multiple additional markets.
The experiential marketing activation included a riff on the classic New York coffee cup and a “Espresso Martini Times” newspaper to share espresso martini lore, plus more information about the product and where to buy it.
To amplify the activation, we created digital and social media marketing assets to help consumers find the cart in their city and build anticipation around the free drinks on offer. Because everyone likes free drinks.
PGA Golf Tournaments: The Airstream
For PGA golf tournaments sponsored by Fever-Tree, we wrapped the Airstream vehicle that served as the cocktail bar. Using larger-than-life cocktails and Fever-Tree bottles, along with a golf course motif on the bottom and a die-cut cocktail and bottle on top, we created a design that would be visible across the course while encouraging selfies and shares.
On and off-premise: Beverage photography & shopper marketing
In addition to marketing out of home, we help provide creative direction for Fever-Tree photo shoots, including its new Cocktail Essentials and soda lines. We then translate the photos into “master visuals,” writing headline copywriting that would speak to beverage trends like growing in-home cocktail consumption. These are then translated into in-store POS and shopper marketing assets, digital ads, and more.
But don’t take it from us…
"Collaborating with G+T Creative has been nothing short of exceptional. Their creative vision and strategic approach have elevated the Fever-Tree brand in a way that feels fresh, exciting, and completely on point with our identity.
What sets them apart is their ability to push creative boundaries while staying true to our brand guidelines—a rare balance that they absolutely nail every time. The work they’ve produced is consistently standout: eye-catching, memorable, and full of energy. It’s the kind of work that stops thumbs, turns heads, and moves the brand forward.
Simply put, this agency brings both the spark and the strategy. We’re incredibly fortunate to have them as part of our extended team."
—Amanda Stein, VP of Marketing, Fever-Tree USA
round?