We love a great campaign idea as much as we do a high click-through rate. Get your products in front of the right people with a creative assist from our team.
Get our digital marketing expertise for food, alcohol and CPG brands on your side. From websites optimized for SEO and conversions that form the hub of your marketing activities to the social media, search, and email marketing that drive traffic, our goal is to help you create a sustainable digital marketing funnel. That’s bolstered by our deep knowledge of the food & beverage value chain.
If you’re not just going after consumers, you need a B2B digital marketing agency that actually understands this industry and what’s important to its targets, from foodservice operators to retailers to CPG companies.
It’s no secret that social media is a high-impact platform for both generating brand awareness and sales. The potential for food & beverage companies is great, but so is the competition for users’ attention.
We aim to make your social media channels feel distinct and ownable to your brand. That means more than just pretty food photos (although those help). Included in the social media strategy is an original creative concept, a variety of content that engages users, and influencer partnerships that resonate with your target audience. After the strategy is established, we also handle the day-to-day community and social media management, both organic and paid.
What makes effective food content marketing? We believe it takes strategic thinking, creative ideas and really good writing.
Our approach to content marketing for the food industry starts with knowing who you’re trying to reach, and why; a thoughtful strategy that fits into your overall sales funnel; and then truly original ideas, well researched and cogently written in articles, white papers, infographics, case studies and other other short- and long-form pieces that get the most mileage out of every insight. We’ll help you map out the for all stages of the marketing funnel, from first exposure to sale, and then share them across the platforms that reach your target, including Instagram, Facebook, Pinterest, LinkedIn, and Google.